Custom Values

This video covers a small but powerful feature inside the Grow Toolkit GoHighLevel instance: Custom Values. Custom Values are reusable pieces of code that store offer information (like prices, promotions, and offer wording) in one central location. When updated, the change reflects automatically across every landing page, form, and asset where that custom value is referenced.

Key takeaways:

1. Custom Values are managed centrally in Settings → Custom Values.

2. Each Custom Value has a key — a small snippet of code that gets embedded into landing pages.

3. Updating one Custom Value updates every place it's used — no need to manually edit each individual page.

4. The snapshot comes with pre-built Custom Values already mapped to each landing page, so clients can simply edit offers without touching the page itself.

This feature is especially valuable for agencies managing multiple practices, or single practices running multiple offers across multiple campaigns.

Steps

1. Navigate to Settings.

2. Click on Custom Values.

3. Review the list of pre-built Custom Values included with the snapshot.

What You'll See

Field / Description

Name - The label of the Custom Value

Folder - Category (e.g., General Dentistry, Advanced Care)

Key - The code snippet used to embed the value

Value - The actual offer or content being stored

This is the most common use case — updating an offer across every place it appears in the snapshot.

Steps

1. Navigate to Settings → Custom Values.

2. Locate the Custom Value tied to the offer you want to change (e.g., Teeth Whitening Offer).

3. Click Edit.

4. Update the value to the new offer (example: change to "$25 for your first visit for new patients").

5. Save changes.

Verification

1. Open the corresponding landing page (e.g., Teeth Whitening Landing Page).

2. Confirm the new offer is displayed in the headline and any other location where the key is used.

3. Open the associated form to confirm the offer reflects there as well.

Why This Matters

1. No need to manually edit each landing page or form.

2. One update changes the offer across the entire campaign.

3. Makes it easy to A/B test offers or run limited-time promotions.

Steps

1. Navigate to Settings → Custom Values.

2. Locate the Custom Value you want to use.

3. Copy the key (code snippet).

4. Open the landing page editor.

5. Paste the key wherever the offer should appear (headline, button text, subheadline, etc.).

6. Save the page.

7. The page will now dynamically display whatever value is set in Settings.

Notes

1. The snapshot comes with pre-built Custom Values already embedded into each landing page.

2. In most cases, you only need to edit the value — not the key — to update the offer.

While the snapshot includes pre-built Custom Values for every default offer, the team can create new ones as needed (for new offers, custom campaigns, or specific client needs).

Steps

1. Navigate to Settings → Custom Values.

2. Click Add Custom Value.

3. Enter:

a. A clear, descriptive name

a. The folder where it should live

a. The actual value (the offer content)

4. Save

5. Copy the new key.

6. Paste the key into any landing page, form, or asset where the value should appear.

Best Practices

1. Use consistent naming (e.g., "Smile Makeover Offer", "Implant Offer") to keep the list organized.

2. Always file new values into the correct folder by patient journey.

3. Avoid duplicating Custom Values that already exist.